[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Ci sono scelte che vanno fatte “di pancia”, non sulla base di calcoli economici ma perchè ci si crede. Ci si vuole credere! E questo è il caso dello Shop di Io e il mio cane!

Un multivendor market place dove i diversi professionisti del settore possono mettere in vendita i loro prodotti e/o servizi

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Di cosa si tratta?

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Lo Shop di Io e il mio cane è una piattaforma all’interno della quale i vari professionisti possono mettere in vendita i loro prodotti (o servizi), offrire sconti e creare un contatto in più con gli amati del migliore amico dell’uomo.

Ma come nasce quest’idea? perchè ci siamo voluti lanciare in un progetto simile?

Per un motivo semplice: perchè ogni giorno vediamo tante persone che faticano a raggiungere un pubblico

  • negozi che traboccano di articoli che non riescono a vendere
  • utenti che hanno bisogno di un educatore e non sanno dove cercarlo
  • ragazzi che desiderano diventare addestratori cinofili e non hanno idea di dove andare
  • toelettatori che vorrebbero provare nuovi prodotti e non hanno tempo di contattare le aziende
  • veterinari che desiderano razionalizzare le visite

tanto per citarne alcuni!

E noi avevamo la possibilità di fare qualcosa; creare un punto di contatto che permettesse loro di trovarsi!

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Come funziona

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Nella maniera più semplice possibile:

  • ci si iscrive
  • si caricano i prodotti
  • si inizia a vendere

il tutto senza investire un solo euro!

I diversi professionisti possono creare la propria vetrina e mettere in esposizione i prodotti che desiderano, indicando al quantità disponibile ed il costo.

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Servizi ad hoc

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La prima cosa che abbiamo capito era che non potevamo offrire semplicemente un servizio indifferenziato di vendita perchè le esigenze sono davvero disparate.

Ogni professionista ha delle peculiarità che vanno prese in considerazione e soddisfatte.

Noi crediamo di esserci riusciti! Ma non per questo ci siamo fermati, e anzi stiamo chiedendo a tutti di indicare cosa e come migliorare!

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Negozi di animali

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Inutile negarlo: siamo partiti da qui! E almeno all’inizio abbiamo mantenuto le cose quanto più semplici possibile.

Cosa può fare un negozio di animali? di cosa ha bisogno?

Un cliente non deve essere digitale! deve essere una persona con la quale parlare

La vendita era scontata. Quello che serviva era riuscire ad aumentare il numero di utenti della zona al fine di creare un circolo virtuoso. Ecco allora che abbiamo creato una pagina dove il negozio può:

  • mettere in vendita i propri articoli
  • offrire il pickup nel negozio

in questo modo oltre a vendere dei prodotti spinge gli acquirenti ad andarli a prendere, e così facendo può creare con loro una relazione personale. Ogni cliente che acquista online non resta un cliente digitale ma diventa un essere umano, una persona, un amico.

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Toelettatori

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Andare da un toelettatore è come andare da un parrucchiere: sai quando entri ma non quando esci. Le file di attesa sono spesso estremamente lunghe, e influiscono sia sugli introiti del toelettatore che sulla percezione del cliente.

Perchè non offrire la possibilità di prenotare? di scegliere il giorno e l’orario più comodi?

Adesso è possibile! Ogni toelettatore ha la possibilità di indicare:

  • i giorni disponibili
  • gli orari
  • il costo della prenotazione

in questo modo aumenta il flusso di clienti e migliora la qualità del servizio!

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Educatori e centri cinofili

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Una delle sezioni più frequentate di Io e il mio cane è quella dei problemi legati all’educazione.

Nonostante riusciamo a risolvere i problemi dell’80% di chi ci contatta ci rendiamo conto che per molte cose è necessario l’intervento fisico di un professionista. Certo, abbiamo messo a disposizione l’elenco di educatori e centri cinofili, ma si poteva fare di più.

Ecco allora che un educatore può farsi conoscere e mettere a disposizione degli utenti il proprio tempo offrendo lezioni singole o pacchetti per risolvere di volta in volta i vari problemi.

E se invece l’utente volesse diventare un educatore? Niente di più facile! Gli basterà sfogliare le offerte dei centri cinofili che indicono i corsi ad hoc!

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E tutti gli altri? i veterinari? i dog sitter? le pensioni?

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Vale quanto detto prima!

Tutti i professionisti hanno esigenze diverse, e abbiamo pensato a tutti loro. Ecco allora che i veterinari – al pari dei toelettatori – possono decidere giorni ed orari per la prenotazione delle visite, indire giorni speciali (microchippatura gratuita, visita di controllo..) e razionalizzare il calendario.

I dog sitter possono proporre dei pacchetti per le festività, al pari delle pensioni che hanno adesso non solo la possibilità di farsi conoscere ma anche di raccogliere le prenotazioni per tempo.

E’ scontato dirlo, ma è un lavoro è appena partito per cui ci sarà modo di migliorare ancora, a patto risulti realmente utile a tutti!

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